IECWC July 23, 2016 Meeting


The Tao of Book Publicity: Book Promotion Strategies that Work!
Join book publicist Paula Margulies for a presentation on The Tao of Book Publicity – Book Promotion Strategies that Work!

paula-marguilesIn this workshop, Margulies will cover techniques that help authors successfully promote their books. Workshop topics include: how to build an author platform, guidelines for creating blog tours, how to set up a successful speaking tour, and how to obtain interviews with the media. Margulies will also discuss social media, book pricing and promos, and building an engaging author website, along with how to develop targeted publicity material, including front and back cover text, press releases, and Q&As, and tips for creating newsletter and media lists. Margulies is also happy to answer questions about practical topics such as publicity costs, timing, and considerations when hiring a publicist.

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